"Designed For The Empowered man"

Created for the man who is looking to express his hustle, grind, success, and determination through fashion. Our  collection is designed to focus on the areas that matter on a jogger. The quality and pocket designs are the areas that our customers will love.


Let us complement your hustle!



Hustle is the only controllable pillar of success, and every man's definition of hustle and success is correct in his own way. SIRE's idea of a hustler is a man with determination and grit. Each piece of The Hustlers Collection is specifically generated with the hard-working man in mind, and primarily focuses on versatility, function, and comfort.


''Hustle beats talent when talent doesn't hustle.''